In this session...
Management consultants, in-house agencies, owned media platforms - the list of powerful disruptions deconstructing the advertising industry is long. To shift from being the disrupted to the disruptor, agencies must completely reimagine their model around delivering innovation to clients.
Join R/GA executives as they unpack how R/GA solved this challenge by disrupting itself and creating a new model that combined the strategic insights of innovation consulting, the technology skills to implement and build the solutions you recommend, and the creative skill to meaningfully engage with people.
