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In this session...

Many of today’s leading global brands started out by carving out their niche within a specific subculture -- whether they be basketball fans, hip-hop aficionados, beach goers. Today these brands stand atop their competitors even as they’ve evolved and become mainstream. But just how did they manage to grow while still maintaining their authenticity? How do brands drive generational and cultural relevance as they evolve? Hear from agency execs, marketers, and youth insights experts.

Presented with


Rick Eiserman CEO Engine Group
Declan Bond Schweitzer Brand Strategist Headspace
Amanda Fraga VP, Strategy & Insights-Media & Sponsorship Live Nation
Sadie Daryan Senior Social Media Manager eBay
Melanie Shreffler Senior Insights Director Cassandra

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business   Culture 

Similar Interests  Content   Agency   Sports 

Track  Millennial Minded