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In this session...

There’s plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it’s believing in the “End of the World” and/or the “End of Advertising,” science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start.

Join Founder and Creative Co-Chair Glenn Cole as he argues for optimism as a business imperative, along with Ben Goldhirsh, Co-founder and Chairman of GOOD and Dr. Gabriele Oettingen, Professor of Psychology at New York University and the University of Hamburg, to explore the practical, scientific ways you can implement optimism to boost creativity, business, professional and personal opportunities. View Less


Glenn Cole Founder, Creative Co-Chair 72andSunny
Ben Goldhirsh CEO GOOD Worldwide + Upworthy
Gabriele Oettingen Professor of Psychology NYU
Liz Mascolo Business Unit Director General Mills

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Content   Data   Agency   Leading   Entrepreneurship