George Musi is the SVP, Head of Analytics and Insight (a multi-discipline capability) at Optimedia | Blue 449, a global full service media agency that specializes in integrated marketing and communications strategies. Optimedia | Blue 449 is one of the four (and the newest) global media brands in the Publicis Media Network.
He is part Thought Leader, Subject Matter Expert & Trusted Advisor + part Business & Marketing Consultant + part Marketing Scientist + part Consumer Psychologist + part Media & Cultural Anthropologist = which equals all Strategist.
George intersects consulting skills, diverse analytical techniques, research & measurement methods and strategy to provide learnings and recommendations across the consumer, competitive and media landscape that enlighten, empower and enable marketers to make faster and smarter decisions across the campaign life cycle and consumer decision journey to maximize performance and ROI.
George Musi Job Title Senior Vice President, Head of Analytics & Insight Company OPTIMEDIA Connect via
