Jeff Hackett

Jeff Hackett is an Executive Vice President based in New York City, overseeing the National Sales Team in the U.S. Jeff has spent the last 11+ years with comScore, playing a critical role in expanding comScore’s business among the advertising agency, advertising network, publisher, and marketer communities.

In his current role, Jeff works with leading media companies, publishers, and platforms to help them most effectively monetize their audience and meet advertisers’ needs. His team is responsible for growing revenue across existing and new clients, tapping comScore’s entire suite of audience, advertising, and enterprise analytics solutions.

In past roles, Jeff led the U.S. Media Metrix sales team and also launched comScore’s advertising agency commercial team.

Prior to his time at comScore, Jeff spent six years working for IPG-owned advertising agencies in New York City, including Lowe & Partners/SMS and Initiative Media. During this time, he planned media for such Fortune 500 marketers as Applebee’s, Bayer Consumer Care, Home Depot, Maybelline, and Mercedes-Benz USA. He worked under Lynn Bolger at Initiative, and helped to build out a world-class digital media strategy and planning capability in the early days of the Web.

Jeff is a graduate of SUNY Cortland and holds a Bachelor of Arts degree in Communication Studies. He is also a proud husband and father of two boys under the age of six, who keep him very busy when he’s not in a conference room.