Betsy Rella

Betsy Rella has built a career at the forefront of media research with expertise in TV, digital, cross platform and big data. With her aptitude for drawing meaningful insights and recommendations from complex data, Betsy has established herself as a skilled liaison between research and executive teams. As the Vice President of Research, Betsy Rella leads Account Management and Sales Development at TiVo Research, she is responsible for syndicated and custom client deliverables across all verticals. Previously, Betsy spent the majority of her career leading research efforts for media brands including The Weather Channel, Lifetime, MTV Networks and Disney/ABC.