Ann Rubin

As Vice President, Branded Content and Global Creative, Ann’s role is to manage various content programs for IBM. She manages things such as Global Advertising, IBM’s Social Brand Channels, Customer Reference program, the ibm.comhomepage editorial strategy, media planning, Agency operations and Branded content activations. Ann also manages IBM’s internal Education platform where the entire IBM workforce comes each month to learn about IBM's most important strategic technologies.

Ann was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the new Cognitive Business brand platform with a focus on IBM Watson.

Prior to her current role, Ann was Director of Integrated Marketing Communications for the Americas Group where she managed Demand Generation programs in support of various Business Units and was responsible for executing digital marketing, telemarketing and for creating an overall Americas Event Strategy.