Chris Erb

Chris Erb is currently the Managing Partner at tripleclix, a strategic gaming agency. The only specialized video game centric marketing agency of its kind, tripleclix is the connective tissue through which studios, brands, and gamers interact. Formerly Brand Director and Vice President at EA Sports, Chris has been innovating in the gaming space for the last decade plus. Specifically, he is credited with redefining the way popular video game franchises are launched and marketed, mirroring that of major theatrical releases—most notably on the Madden NFL franchise, which he led from 2006-2009. In 2012, Erb was announced as one of Brand Innovators' "40 Under 40", a recognition of his team's work to transform EA SPORTS into a lifestyle brand that interacts socially with its consumers year round.