Fatemeh Khatibloo

Fatemeh serves Customer Insights Professionals, with a focus on the shifting consumer data ecosystem, including how privacy issues affect marketing and how customer preference centers improve engagement. Her seminal research on personal identity management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses. Her report "Adaptive Intelligence" further defines a framework for privacy-compliant data sharing between organizations to gain insight, reduce risk, and increase profitability.
Fatemeh focuses on privacy, identity, CI services, CI strategy, data monetization, data sharing, adaptive intelligence, and consumer preference.
Fatemeh's research has been featured in The New York Times, The Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times, provided commentary on NPR and the BBC, and been credited in the World Economic Forum's "Rethinking Personal Data" report. She is a frequent speaker at industry and client events, including SxSW, DataWeek, and PrivacyIdentityInnovation.