Amy Mitchell is the General Manager and Head of Convertro. She comes with a strong advertising agency background, having led large global accounts across disciplines at Ogilvy & Mather, McCann Worldgroup, and TBWA/Chiat Day. In the last 5 years she's deep-dived into the world of marketing mix modeling, multi-touch attribution, and software analytics. She led Client Services and Strategy at three of the top five marketing ROI analytics software start-ups (two of which are now owned by Google and AOL). She's passionate about helping Senior Marketers translate and interpret customer data and get the most actionable recommendations.
Amy Mitchell Job Title General Manager and Head of Convertro Company AOL Connect via
