Maria Winans is responsible for defining and executing the marketing strategy to deliver higher value solutions to clients. As the CMO for the IBM Commerce Business Unit, Ms. Winans embraces her leadership role to make IBM the go-to brand for clients on C2B (customer-to-business) and cognitive commerce. Fueled by cognitive technologies and real-time insights, IBM Commerce solutions help forward thinking leaders in marketing, selling and merchandising and supply chain execution with embedded expertise, advice and recommendations to make better decisions, turn insight into action and deliver innovation.
