L. Camille Hackney currently holds the dual title of Executive Vice President of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible for cultivating strategic partnerships for the company and Atlantic’s diverse roster of top-notch artists (as well as WMG's global roster) with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions. She has worked with companies including Coca-Cola, Samsung, Google, Apple, Adidas, Verizon, Pepsi, Microsoft, Heineken, Apple, the NFL, Chrysler, Diageo, P&G, and many others. The campaigns vary in size and scope and extend from overall company-based partnerships that leverage Atlantic’s extensive digital, social and physical resources to artist-based campaigns that include TV, print, radio, digital, tour sponsorships, music licensing, and product placement.
Camille Hackney Job Title Executive Vice President Company BRAND PARTNERSHIPS AND COMMERCIAL LICENSING ATLANTIC RECORD Connect via
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