Anna Fieler

Anna is the Executive Vice President of Marketing at POPSUGAR Inc, where she oversees marketing for the company’s portfolio of brands including fashion shopping platform ShopStyle, lifestyle media property POPSUGAR, and monthly subscription business Must Have. Together these brands connect content and commerce -- attracting a global audience of 85M and driving +$1 billion in annual retail sales.

Anna has a passion for building disruptive venture-backed businesses. Her efforts have positioned companies for successful acquisitions, IPO, and increase in shareholder value.

Anna is a sought-after expert on mobile/e-commerce, social media, and digital publishing. She is equally versed in traditional marketing, having started her career at Ogilvy & Mather where she helped develop the foundation for Dove's ground-breaking "Real Women, Real Beauty" campaign.

Anna holds degrees from Harvard Business School and Brown University. She lives in SF Bay area with her husband and two children.