In this session...
Time spent watching TV is down over 40% among 13-34 year olds, who get their content from social media and streaming services. The remaining TV viewers don't watch commercials because they have better content on their phones. Live sports is the last bastion, but that's already begun moving to social channels and streaming services. Is TV a bubble?
The panel includes leaders from publishers and social platforms who will discuss the changing landscape and where the chips will fall for media companies, consumers and brands.