In this session...
There used to be a sense in advertising that talent was everything. As long as bigwig creatives came up with enough communication-focused big ideas, you could find success. Nowhere is this challenge more critical than in health, where creativity can improve and save lives. The ability and need for the industry to “Make” these ideas come to life in new and novel ways, including the IoT, will be increasingly important. Hence we look to the Maker Movement for inspiration to help drive the change our industry needs.
