In this session...
Consumers have been empowered by new technologies, and they're demanding distinct and better ways to view and consume content that's personalized in a variety of new, non-linear environments. How are they doing this, and how does the ad industry respond? This panel conversation will discuss the creation of content that can reach these elusive consumers, the future of advanced advertising formats on streaming and VOD platforms, and the approaches that 21CF and Mondelēz are taking to address these challenges.
