In this session...
It's no secret, Gen Z most likely hates your ads. In fact, according to a recent Harris Poll, a staggering 74% of Gen-Zers strongly dislike interruptive ads in their social feeds. As marketers, the need to create premium, quality entertainment that attracts Gen Z on it's own accord, while still delivering brand messaging in authentic ways is what matters. In this discussion with some of the industry's most forward thinkers, we'll explore how we got here and what types of strategies you can employ to stay ahead.
