In this session...
We’re now over two decades into digital marketing (yikes!), and that means we are on at least the second or third cycle of seismic change. What does it mean for brands? What is ‘good’, and what is not? How do brands advance, accelerate, and achieve results in an ever-complicated ecosystem? This presentation will pair digital innovators with Merkle to discuss specific principles and best practices for building capabilities, evolving organizations, and innovating methods to make modern marketing work.
