In this session...
It’s time to speak the truth. Marketing leaders from Reebok, Coca-Cola and IBM join Beckon to reveal marketing trends that have little impact on the business and highly effective strategies that few marketers have considered. Using Beckon’s analysis of over $16B in marketing spend and third-party research, the panel will debunk popular myths about modern-day marketing and so-called best practices we subscribe to. Separating fact from fiction, you’ll get a clear picture of how to make the most of your marketing dollars.
