In this session...
“TV is the first screen”. “We live in a mobile-first world”. We’ve all heard these claims before, but now more than ever marketers need to know how best to invest their time and dollars. Which will have the biggest impact on customer engagement? Which will leverage data-driven techniques? Which will be effective in delivering ROI? Moderated by Neustar’s CMO Steven Wolfe Pereira, come hear industry leaders have a timely, thought-provoking debate about what truly should be at the heart of today’s marketing.
