In this session...
Video is used by everyone, everywhere, on nearly every screen. With the rise of ad automation, programmatic trading and data-driven advertising, digital ad trading has been revolutionized over the last ten years. So what screens are next? What lessons from digital will be carried over to TV, out-of-home, or even to cinema? Media sellers across all video screens join together to speculate and discuss the ups and downs that will accompany automated ad trading in the coming years.
