A Revealing – and Rewarding – Look into Identity-based Marketing & Media. Join us for this tactical workshop followed by networking drinks.
View More
3:30 PM WHY THIS PROGRAM?... AND WHAT TO EXPECT.
David Kohl
CEO, Morgan Digital Ventures
3:35 PM THE REAL-DEAL ON IDENTITY: HOW CROSS-CHANNEL AND CROSS-DEVICE IDENTIFICATION REALLY WORKS … FROM THE EXPERTS
Evan Neufeld of Storyline Development introduces CIMM’s new white paper on cross-channel marketing best practices, providing a deeper understanding of XDID technology, what key terms really mean, and where the promise and the reality are (and are not) in synch.
Ajit Thupil
GTM Business Lead, Oracle Data Cloud
Michael Celona
Global CTO, Publicis Media
Jane Clarke
CEO and Managing Director, CIMM
Evan Neufeld
Founder, Storyline Development
Wayne Young
Head of Agency Product, Conversant
4:25 PM 10-MINUTE CASE STUDIES: TRUE STORIES FROM THE CROSS-CHANNEL TRENCHES
Want to know how it really works? Four organizations will share their first-hand experiences activating their identity strategies. You’ll hear what went well, where there were some skips, and what lessons you can take-away to improve how you execute your identity-based marketing and media strategy.
Involved Media and Colgate-Palmolive “Solving the Puzzle: How Managing Fraud, Viewability and Frequency Is Helping Brands Shift from a Channel-Based Approach to a People-Based One.”
LiveIntent “Cloudy With a Chance of Identity: The Future of Marketing may very well rest in the Clouds." As the marketing clouds and Identity gather steam, a perfect storm awaits. Will they be friend or foe?
InfoGroup “Avoiding snake oil: How to Figure out Who’s Who in the World of Mobile and Device ID Targeting.” A fireside chat on mobile device targeting, and how traditional reach and frequency assumptions must change with people-centric marketing and media.
Publicis Media “Driving through the Consumer Journey: How Connecting Devices and People Demonstrates Media Impact”
Dave Helmreich
Chief Operating Officer, LiveIntent
Gayatri Bhalla
VP of Advanced Media Solutions, InfoGroup
Helen Katz
SVP and Director of Global Analytics & Insights, Publicis Media
Katherine Freeley
Associate Media Sourcing Director, Colgate-Palmolive
Michael Beach
Co-Founder, Targeted Victory
Michael Mamarella
Chief Strategy Officer, Involved Media
5:15 PM THREE KEYS TO CHOOSING YOUR IDENTITY SOLUTIONS PARTNERS
Marketers, agencies and publishers debate with XDID solution providers on key questions everyone should ask before signing on the dotted line. We’ll cover what buyers need to understand to buy with confidence and the disclosures both sides of the transaction need to articulate to reduce the gap between cross-device promise and reality.
David Kohl
CEO, Morgan Digital Ventures
Kate Clough
VP, Engagement Planning Director, MRM//McCANN
Jeff Smith
CMO, LiveRamp
Philipp Tsipman
VP, ConnectedID, MediaMath
Julian Zilberbrand
EVP of Audience Science, Viacom
