In this session...
Mobile...programmatic...video. In recent years, digital disruption has accelerated: upending traditional business models, opening new commercial opportunities and creating valuable new services for consumers. Media providers, advertisers and agencies alike have been forced to rethink every aspect of their business, from the consumer experience to how they plan, buy, and measure media.
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Join Philipp Schindler, Chief Business Officer at Google in conversation with Stephanie Ruhle, Anchor at MSNBC, for a fireside chat as they discuss how Google has navigated these market shifts; explore the implications for advertisers and agencies; and shine a light on the next wave of technology revolutions that are starting to upend everything...again.
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