In this session...
A disproportionate number of Australians occupy senior roles in the US advertising world. But why do they do so well when they make the move from Down Under to New York?
Join Australia's leading media and marketing news site Mumbrella for a discussion featuring some of adland's most successful Aussies who've made it to the top of US advertising, digital and media agencies. The panel will share insights applicable to anybody from overseas on what happens when you try to break into the world's biggest advertising market.
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Our panel will share everything they've learned during their own cultural journeys.
How do you get noticed? What do US bosses look for on resumes that make it worth bringing in somebody from overseas? Is the best route in by joining a global network and working your way up from inside?
What are the hidden cultural mistakes - and how do you avoid them?
Is it possible to make it into the US market without having made a big splash in your home country first?
The panel will also be asked to share their tips for handling the US trade press.
When somebody fails to thrive, what are the common factors when something goes wrong? And how can their bosses help them overcome it?
And what's the difference between the Australian and American senses of humor?
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