In this session...
In this panel, Above Average president Jennifer Danielson, Late Night with Seth Meyers writer and actor John Lutz, independent director & writer Chioke Nassor, and EVP of Global Music Marketing Alissa Pollack will engage in a discussion about how to leverage and create ORIGINAL comedic content that aligns with a brand’s identity, as well as how to successfully manage, determine proper distribution, and measure the success of branded content, moderated by Mindshare President & Chief Content Officer, David Lang.
