In this session...
Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience?
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Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience?
View Less
