Chris Perkins

Chris Perkins is the Global Head of Sport for AB InBev, the world\'s largest brewer and owner of Budweiser, Stella Artois, Corona and hundreds of other brands. Chris is responsible for managing AB InBev\'s global sports partnerships, a portfolio which includes FIFA\'s World Cup, NFL, the All England Lawn Tennis Club\'s Championships (Wimbledon), UFC and the newest (and dearest to this surfing Australian\'s heart) the World Surf League. And when fans attend the events supported by AB InBev, Chris does all he can to ensure that each one of them has a fantastic time by leading the company\'s experiential activations.

Chris is a re-retiring rugby player, a recovering commercial litigator and a graduate of Columbia\'s Graduate School of Business.