Karen Robinovitz

Karen Robinovitz is the Co-Founder and Chief Creative Office of Digital Brand Architects (DBA), a boutique digital agency that focuses on the convergence of influencers, story telling, and social media marketing and PR. With a division dedicated to managing digital influencers, turning them into brands. The five year-old global company was the first agency to represent talent specifically based on their point of view and built-in audience through channels like blogs, YouTube, Instagram, Snapchat, Pinterest and beyond. DBA’s talent expands all genres from fashion, beauty and food to home, lifestyle, and fitness and their clients have worked with the world’s largest brands including Samsung, Google, LVMH, Kering, Estee Lauder Companies, Mercedes Benz, Conde Nast, and more. DBA's “media” arm oversees data-driven strategy, brand planning, content development, and cultivating community, all of which is grounded in online communications. Clients include Tiffany & Co., Volvo, Tod’s, Hasbro,