Joe MccCambley

Joe is a co-founder of The Wonderfactory, who created some of the first mobile apps for brands like Sports Illustrated, Time, and The Weather Channel. The Wonderfactory helped start the branded content revolution when they worked with Coca-Cola to convert its corporate Web site into a digital magazine called “Journey.” Prior to The Wonderfactory Joe ran the internal content studio at America Online, and before that he served as Chief Creative Officer at both Digitas and Modem Media.