Richard Sobel

As SVP of Solutions at the VivaKi Operating System (VOS) – a centralized hub that helps scale Publicis Groupe’s programmatic, data/tech infrastructure and paid media operations – Rich Sobel is responsible for developing programmatic solutions that help clients reach their marketing objectives. He evaluates, manages and evolves new capabilities in technology, inventory, data platforms and also works closely with key partners to develop and commercialize those offerings.

Prior to joining VivaKi, Sobel was Senior Director of Account Management and Platform Strategy at PubMatic, where he spearheaded the development of a consulting practice that provided publishers with the tools and knowledge to build unique programmatic solutions and strategies. He also worked in various capacities at Time Inc. There, he helped develop the early foundations for the industry’s private marketplace functionality and strategy. He also helped grow audience sales and programmatic revenue by 45% year-over-year.