Keri La Ra

Keri La Ra is the Director of Global Social Media & Digital Compliance at Starwood Hotels & Resorts Worldwide, Inc. Under Keri’s leadership, this team is responsible for providing best in class partnerships, tools, platform insights, measurement, analytics and support of the brands’ social media strategies. Keri La Ra joined Starwood in 2010, working on the Online Sales & Distribution team which managed Starwood’s external distribution partnerships and strategy, and was responsible for evaluating new third party online business development opportunities.