Tricia Nichols

Tricia Nichols is currently the Global Lead of Consumer Engagement, Partnerships and Global Marketing for Gap. In this role, she is responsible for developing a global consumer-forward media approach that redefines consumer & brand interactions, including customized partnerships, digital/emerging media, branded entertainment and shopper media.

Prior to this role, Tricia was a Managing Partner at MediaCom, overseeing Comms Planning and the alignment of Business Science, Strategy, Digital and Consumer Insights for brands in the Retail, CPG and QSR space.

Before joining MediaCom, Tricia held simultaneous roles as Senior Media Lead of Portfolio Platforms at PepsiCo and Group Media Director at TracyLocke.

Tricia has earned several industry awards including Telly Awards, PepsiCo Excellence in Service Award and West Hollywood\'s Creativity in Outdoor award. She has contributed to start-ups Digital, Entertainment and Music industries.