Oliver Roup is founder and CEO of VigLink, the premier marketplace for publishers to connect their audiences to high-quality merchants without needing to display ads. Oliver brings over 15 years of software experience to VigLink. Previously, he was a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment. He’s a board member of the Performance Marketing Association and chair of the PMA’s Content Monetization Council. Oliverreceived his bachelor’s and master’s degrees in computer science from MIT and his MBA from the Harvard Business School.