Deirdre Bigley is a seasoned marketing communications executive whose 25 year career has focused on high-technology and financial services industries. Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, served in increasingly more senior positions, managing a variety of marketing and sales initiatives and serving her final years as Vice President of World Wide Advertising and Interactive, and Vice President of Worldwide Brand. Bigley began her career on the agency side, having worked at Ogilvy & Mather Worldwide in New York and additional agencies in Boston, New Jersey and Dallas, eventually joining her client at IBM in 1996. As Chief Marketing Officer, Deirdre oversees the marketing for all Bloomberg businesses including Financial Products, Media and the Vertical Industries globally. This includes all market management, brand strategy, digital, content, events and the in-house creative agency.
Bigley serves on the Ad Council Board of Directors and the Business Marketing Association Board of Directors. She has been honored with a number of awards throughout her career, including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, B2B Magazine Top Marketer and Top Integrated Campaign and Working Mother Magazine's Top "Established Mom" Award.
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