Peter Minnium

Peter Minnium is President of Ipsos Connect, where he leads the US team in helping companies measure and amplify how media, brands, and consumers
connect through compelling content and great communications. He was formally Head of Brand Initiatives at the Interactive Advertising Bureau focused on addressing the under-representation of creative brand advertising online and, prior to that, led the Americas for Lowe Worldwide, the creative agency network of the Interpublic Group.