Allan Dib

Allan Dib, SVP Planning and Analytics at MSLGROUP. He is passionate about Human Insights – researching consumers in over 20 countries. In his current role he leads the research, planning and measurement function for MSLGROUP North America. He works across a broad spectrum of accounts and campaigns. Most recently conducting the research for the Cannes Grand Prix winning #likeagirl campaign. As a gay man and advertising researcher he has been monitoring and researching the evolution of advertising to the LGBT consumer over the past 20 years.