Kelley Maves

As SVP of Data Solutions and Product Development, Kelley Maves oversees VivaKi’s data strategy and product management, working to help better target the right customers with the right messaging. It’s a job that has taken on increasing importance as data is driving more marketing decisions.

Having graduated with a Computer Science Math degree from the University of Northern Colorado, Kelley has had a hand in programming, beginning with a job helping a tax consultant company move from paper to electronic data automation. Kelley found his strength was understanding the process, identifying the user needs and defining a business and technical solution to streamline the workflow. From there, he moved on to digital marketing pioneer Razorfish (née Avenue A), where he started as a client service engineer and worked his way up to director of product development.

Kelley earned his M.S. in information systems management from Seattle Pacific University.