Adam Boita

Adam started his marketing career working at PlayStation across EMEA on Disney, Sega and Sony Japan product game portfolio. Moving to PlayStation UK saw him launch PlayStation 3, PlayStation Portable and AAA titles including 24: The Game, Gran Turismo 5 & Killzone. Leaving the video gaming world for the world of Spirits in 2011 he join to work on the iconic Absolut brand (which has since doubled in growth) and set up the digital vision and strategy for Pernod Ricard UK. He is now Head of Marketing looking after all Light Spirits including Absolut Vodka, Malibu Rum, Havana Club Rum, Plymouth & Beefeater Gin & the tequila portfolio.