As Executive Vice President and Chief Marketing Officer at the National Basketball Association, Pamela El is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League.
With more than 30 years of experience, El is recognized as an industry leader for her expertise in brand management, marketing strategy, creative development, and media and sponsorships.
Prior to joining the NBA in August 2014, El was Senior Vice President of Financial Brand Marketing for Nationwide Insurance. She also spent over a decade with State Farm Insurance as Marketing Vice President.
El has received a variety of distinctions, including being named to Advertising Age’s 100 Most Influential Women in Advertising in 2012. The Advertising Women of New York also recognized her with the Changing the Game Award.
El earned a bachelor’s degree in Mass Communications from Virginia Commonwealth University.
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