Richard Frankel

Richard Frankel\\\'s passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience.It\\\'s been enhanced by his notable contributions that helped build several high-profile Internet pioneers into multi-million dollar businesses including NetGravity, DoubleClick, and Yahoo! Prior to co-founding Rocket Fuel, he was instrumental in helping Yahoo! grow its behavioral-targeting advertising from an experiment into a major revenue driver for the company.
Before Yahoo!, Richard was a general manager at DoubleClick, where he helped usher in a customer-centric approach to a publisher business, ensuring that customers achieved their goals—both through the Internet boom and bust.
Previously, he was with NetGravity, the company that developed the Internet’s first commercial ad server. At NetGravity, he was instrumental in building its customer-service organization into a profitable business.