B2B

B2B marketers have both an inspiring and challenging future. The influx of technologies from marketing automation to business focused advertising platforms has given B2B advertisers more tools than ever before. However, with more power comes more responsibility. New pressures in creating and deploying high quality content and experiences. The days of a simple whitepaper landing page with a form gate are quickly getting pushed into the worst practices category. B2B marketers are now expected to create interactive and interesting experiences for both their brand and industry. But driving the most qualified and vetted eyeballs to their next generation of content is still a focus for getting the best leads to the sales teams. There has never been a more interesting or evolutionary time for B2B marketers, advertisers and publishers. Follow the B2B Track, presented by LinkedIn, to understand the rapid changes and innovation in this space.