Since it first met digital, advertising communication has been evolving. With all the technology, there are diverse methods of communication, and its content can be automatically produced in the most effective ways and sent in real time using access data and purchase data. But what lies beyond the evolution? If technological singularity occurs and the most efficient communication will be automatically created by AI, will there be no need for ads or creativity produced by humans?

Dentsu has been involved in the development of several humanoid robots, and in this session, we will introduce these projects, and discuss the potential of creativity in a technologically advanced future.