Six years ago, facing the new economic realities of this business, CP+B created a special group focused on developing and marketing brands owned by the agency. Today, CP+B’s new product initiatives have become a significant and growing segment of the its overall business, helping to attract and retain great talent and playing a meaningful role in the agency’s future. Hear what they’ve learned in creating and launching Angel’s Envy bourbon, Papa’s Pilar rum, Noll surfing apparel and Dolomite high-end outdoor gear. View More

Today, CP+B’s new product initiatives have become a significant and growing segment of the agency’s overall business, they have helped attract and retain great talent and they will play a huge role in the agency’s future. Join Chuck Porter, Chairman of CP+B; Lori Senecal, Global CEO, CP+B / President & CEO, MDC Partner Network; and Neil Riddell, head of CP+B’s Brand Development Group, as they discuss what they’ve learned in creating and launching Angel’s Envy bourbon, Papa’s Pilar rum, Noll surfing apparel and Dolomite high-end outdoor gear.

And learn how product design, innovation and venture capitalism all go hand in hand in the world of agency innovation. View Less