In this session...
Hear the headlines from a significant new study by Future Foundation and the IPA, commissioned for Advertising Week, that offers a huge provocation to brands and agencies that support them. Discover the four emerging consumer scenarios that brands will need to respond to over the coming decade and hear the panellists debate the implications of these scenarios for their brands’ innovation strategy, their communications, the talent they employ and their approach to differentiating their customer experience.
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Session leader:
Melanie Howard, Chair, Future Foundation
Panellists:
Tariq Hassan, Head of GWIM & Global Brand Strategy, Bank of America
Ivan Pollard, VP Global Connections, Coca-Cola
Dan Bracken, Director of Digital Strategy & Shopper Marketing, Church & Dwight
Michael Burn, Head of Global Relations, IPA
Jennelle Tilling, Global CMO, KFC
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