Join Jon Bond and his guests as they discuss the new model holding companies emerging, and why they have the potential to “Uberize” the world of marketing services. View More

There is much talk about the disruption of agencies by crowdsource platforms, Facebook/Google/Salesforce/Oracle, consulting companies, and the growing volume of work clients are taking in-house. But what about the holding companies themselves? A model virtually unchanged for decades.

Is the marketing stack replacing the AOR as the marketers’ key building blocks?

Uber and Airbnb don’t own the taxis or rooms; do you have to own the agencies to be a holding company?

What is the role for people, particularly creative people in an engineering/data led environment? Will the best talent work outside the holding companies, much the way it works in today’s studio-system in Hollywood?

Jon Bond and his guests will discuss the new model holding companies emerging, and why they have the potential to “Uberize” the world of marketing services.
View Less