In this session...
TV is undergoing a revolution; audience fragmentation across screens is disrupting the way we buy, sell and measure TV advertising. What if you could merge the best of digital and TV – data-driven, targeted, automated, at scale and most importantly - accountable? Join leadership from AOL and the world's leading TV networks, agencies, and brands as they each reveal their strategies and approaches to connect video audiences across digital and TV and what marketers need to expect and prepare for.
