In this session...
In an advertising market saturated with messages, media channels and shift in audience consumption, a brand’s ability to reach and connect with its market is the difference between survival and extinction. The traditional demographics-based campaign has broken down, and brands now have the opportunity to connect directly with those in-market for their products.
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Exponential’s Tyler Greer will explain how this connection is more than just exposure, and why it is the chance to deliver and measure engagement in a way that positively impacts brand equity and sales.
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