In this session...
It's no secret that brands are investing exponentially more in content. And with that shift comes a need for understanding the real impact of their investment. This panel will feature influential leaders breaking ground in content marketing.
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It's no secret that brands are investing exponentially more in content. And with that shift comes a need for understanding the real impact of their investment. This panel will feature influential leaders breaking ground in content marketing. They will come together to discuss how this challenge is bringing together brands, agencies, publishers and technology companies and reveal their secret weapon in understanding and optimizing their content investments. Join to hear about one of the first truly interdisciplinary efforts to create realistic benchmarks for content and audience intelligence.
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