Tracks Venues

In this session...

Why understanding the fluid intersection of emotion and rationality is key to connecting with ethnic consumers. A conversation and exhibition on the emotional and rational mindsets of multicultural consumers.

Special Appearance by Aarona Lopez, Cast member, Nick Cannon’s Wild ‘N Out and Creator/Host, The Velvet Circus

The rising tide of demographic change in the United States, and the subsequent emergence of “Total Market” marketing strategies designed to broadly connect with diverse audiences – have created a need for deeper understanding of when and how cultural context can be leveraged to effectively communicate with multicultural consumers.

View Less

Presented with


Speakers

Monique Nelson Chair & CEO UWG
Aarona Lopez Cast Member Nick Cannon's Wild N' Out
Jeff Yang SVP The Futures Company

Event Details

Event Type Seminar

Track  Agency