In this session...
Why understanding the fluid intersection of emotion and rationality is key to connecting with ethnic consumers. A conversation and exhibition on the emotional and rational mindsets of multicultural consumers.
Special Appearance by Aarona Lopez, Cast member, Nick Cannon’s Wild ‘N Out and Creator/Host, The Velvet Circus
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The rising tide of demographic change in the United States, and the subsequent emergence of “Total Market” marketing strategies designed to broadly connect with diverse audiences – have created a need for deeper understanding of when and how cultural context can be leveraged to effectively communicate with multicultural consumers.
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