In this session...
It's critical for marketing innovation to sync with customer experience and expectations, even though expectations are in constant motion. Smaller companies are widely seen as the hotbed for disruption and creators of the next best thing. For the larger brands, what does it take to respond nimbly to market trends and remain innovative?
This panel will discuss how some of the most respected, established brands successfully drive new approaches to stay current and responsive, and how they overcome roadblocks to innovate.
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